It’s impossible to succeed in business these days, regardless of the niche, without branding your company with online display advertising services. We at ODP focus on the Google display network, Facebook marketplace and retargeting. We develop your banners which incorporate your company logo and message in order to bring customers back to your website.
Our goals are to increase your impressions, clicks and conversions across all the main display channels, and then bring people back by using our retargeting expertise. We have designers who will use your brand and setup eye catching display banners which we will send to all major websites on the Google Display network.
How do we achieve this?
- We sit down with you and learn your brand
- We discuss your top priorities and insert this into our display advertising plan
- The plan will include a design of your banners, inserting your message and brand, and setting the campaigns up in Google Adwords
- From here we add the banners into Google’s network and send them all over the internet to websites that we believe will deliver traffic
- Unlike most agencies where they set it and forget it, we maintain and optimize daily to ensure you do not waste your spend
- We set your company up in our project management tool that you have full access to review any tasks we are working on
- All documents and reports will be uploaded to the project management tool and discussed on calls or in person meetings
- We review pay per click advertising campaigns to ensure that they are inline with the display targeting
The strategy for Google Display Advertising is to setup targeted banners with messaging that will entice future customers. From there we send them to your website to the landing page that is setup to deliver conversions. We have had major success increasing traffic with this channel, and then of course delivering low cost per impressions and finally increasing sales.
Obviously, the strategy for small businesses will differ from the strategy for a large corporation. We offer you to take advantage of unique approaches that will help you maintain a balance in the volatile economic world of the market.
You will recieve full access to Adwords where you can see all your banners live, the sites they were placed and then all the metrics associated with each campaign. ODP is transparent and will never hide anything away from you.
Display Advertising Checklist:
- Research and Analysis
- Discussion of Client Needs
- Development of Banners
- Implementation of Banners
- Setup of Website Targeting
- Setup of KPI’s
- Setup of Conversion Funnels